Fitness equipment company is in great shape

Fitness equipment company is in great shape


An innovative Shropshire business which supplies functional fitness equipment used by the British Armed Forces and both military and civilian customers all over the world, has moved into new offices in a converted corn mill store thanks to a Redundant Buildings Grant worth almost £34,000 from the Marches Local Enterprise Partnership.

BeaverFit, which is based in Walkmills near Church Stretton, was born out of a challenge from the British Armed Forces, when in 2010 they asked Tom Beaver to build a Functional Training Rig that could travel to wherever the troops were stationed and put them through their paces.  As an experienced welder and metal worker with a great passion for fitness and endurance, Tom rose to the challenge and created the ‘Commander’ Functional Training Rig that met all of the requirements.

Caroline Cattle and Jim Beaver.
Caroline Cattle, Grant Manager, with Jim Beaver

Less than five years later, the growth of the business has been quite phenomenal.  It now boasts four directors and nine other full time employees, and is considered to be the world leader in its field offering the largest range of functional training rigs in the world.  It has also manufactured the world’s biggest FTR.  Amongst its clients it can name, the Olympic Village; the RAF; the Royal Navy; the British Army; Reebok Sports Club; Jumeirah Beach Hotel Dubai and both professional and commercial gyms throughout the country and worldwide.

Tom Beaver, himself a keen athlete who has completed more than 30 marathons and 10 ultra-marathons, including the worlds toughest triathlon Enduroman’s Arch to Arc, explains how with this growth came the need to look for larger premises: “As the business grew, we found ourselves split across two sites, one in Walkmills near Church Stretton, and rented space in Shrewsbury.  However, in order to provide a professional image to potential clients, we realised the need to create a single location that combined our headquarters including office, training and meetings spaces, whilst still offering sufficient space to showcase the products all of which would continue to be manufactured on site.”