Five Minutes With . . . Helen Culshaw

Five Minutes With . . . Helen Culshaw

Helen Culshaw
Helen Culshaw
Helen Culshaw

Name: Helen Culshaw

Position: Director

Company: Ascendancy Internet Marketing

Length of time in current role: 10 years


1. Describe your current job, in one sentence.

I run a digital marketing agency in Shifnal, our key

services being search engine optimisation, Google

AdWords management, and web development.


2. What is your proudest achievement?

We recently celebrated 10 years in business with a

birthday themed party for clients past and present,

suppliers and other people we’ve worked with. It was a

great reminder of how much we’ve achieved since 2004.


3. And the most difficult challenge you’ve had to


Turning myself into a salesperson!


4. Explain some of the big issues in your industry right


There is still no real regulation of our industry – there’s

not even a proper definition, for example, of what ‘search

engine optimisation’ is. Potential clients are generally very

confused when different agencies tell them something

completely different, with prices that vary enormously. It

would be good to see some strong, recognised quality

standards in the marketplace.


5. What are the best, and worst aspects of your job?

Best – Learning about the vast array of businesses that

are out there in Shropshire and beyond. I learn something

new every day!

Worst – Juggling lots of projects and also home life at the

same time.


6. What makes you smile, and what keeps you awake at


Smile – A lovely comment from a happy client. One of

our clients has taken to calling me Yoda – I hope that’s a


Keeps me awake – When we have a really tough deadline

to meet


7. How do you think your colleagues would describe you?

Enthusiastic, knowledgeable, slightly eccentric


8. If you could go back 10 years, what would you do


I would probably have grown the business faster, knowing

what I do today.


9. How do you chill out and relax after a busy day?

My kids – I have an eleven year old and an eight year

old – keep me very busy! And I sing with the Beaumaris

Singers in Newport.


10. Tell us something about you, that people probably

wouldn’t know?

I once got paid for eating chocolate.

* Want to give us your answers? Download the questionnaire here